Search Engine Optimisation (SEO): Optimising websites for better visibility in search engines.
Search Engine Marketing (SEM): Managing pay-per-click (PPC) advertising campaigns on platforms like Google Ads.
Social Media Marketing: Developing and executing strategies on social platforms e.g. Facebook, Instagram, Twitter, TikTok and LinkedIn.
Content Marketing: Creating valuable, relevant content to attract and engage the audience, while elevating key stakeholders' profile and reputation
Email Marketing: Designing and managing email campaigns.
Influencer Marketing: Collaborating with influencers for promotion.